Tag Archives: roads

Coffee Chat with Keep Kids Alive Drive 25

18 Jul

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Tom Everson, Executive Director of Keep Kids Alive Drive 25, intentionally uses the phrase “traffic incident” rather than “traffic accident.” He chooses “incident” over “accident” because 94% of traffic-related deaths are attributed to behavior.

At the June Coffee Chat, Tom shared that the main objective of Keep Kids Alive Drive 25 (KKAD25) is to make streets safer for everyone, starting in neighborhoods. KKAD25 implements their mission by educating and engaging the public on road safety. Perhaps their most well-known approach to this objective is their catchy and important safety signs distributed around the world.  Continue reading